The dream library for the dream marketing team
These books helped build the personal library of each of the Promise’s marketing team members and laid the foundations for the creative thought process behind the brand.
1. Christi Krizman – Director of Internal Communications
“Building A StoryBrand” by Donald Miller
I love Donald Miller’s Building A StoryBrand process because it is a proven solution to the struggles business leaders encounter. This book taught me how to approach consumers by understanding that they are human first and foremost. By simplifying the brand message, we can connect with clients and build a compelling message. This book forever transformed how I talk about who I am, what I do, and the specialized value I bring to the table.
“Imagine your customer is a hitchhiker. You pull over to give him a ride, and the one burning question on his mind is simply Where are you going? But as he approaches, you roll down the window and start talking about your mission statement, or how your grandfather built this car with his bare hands, or how your road-trip playlist is all 1980s alternative. This person doesn’t care.”
2. Carli Stump – Facility Marketing Specialist
“The Path Between Us: An Enneagram Journey to Healthy Relationships” by Suzanne Stabile
Whether it’s with people who are like ourselves or not, relationships matter. This book has challenged me to understand who I am and how I communicate affects the relationships around me. Every connection requires translation, and this book can be influential in understanding yourself, your teams, intimate relationships, and even interactions with strangers.
“The thing I find captivating is that we all behave so differently. However, in my experience there are two things we all have in common. We all want to belong, and we all want our lives to have meaning.”
3. Chrissy Petrone – Content Writer
“The Alchemist” by Paulo Coelho
I love this book. For me, it provided the spark I need to pursue my path as a writer. I think this is a powerful narrative on the importance of following one’s heart to achieve one’s dreams. It changed how I view my legend and the struggles that follow you on the path to your ultimate goals. I think this is an essential read as it reiterates that everyone has their journey to develop, and through loving actions, the universe will manifest whatever you are seeking.
“And, when you want something, all the universe conspires in helping you to achieve it.”
4. Kathy Frossard – Sr. Vice President of Marketing
“The Coaching Habit: Say Less, Ask More, & Change the Way You Lead Forever” by Michael Bungay Stanier
As a leader, I know that coaching is an essential part of guiding a team. But like most leaders, I find that my time is often limited. This book has been an incredible tool in teaching me how to stay present with my team while providing the coaching they need in 10 minutes or less. Stanier offers seven essential questions that work to guide teams in unlocking their fullest potentials.
“If this were a haiku rather than a book, it would read: Tell less and ask more. Your advice is not as good as you think it is.”
5. Jessica Avery – Marketing Coordinator
“Everybody Always” by Bob Goff
Everybody Always will have you wanting to hug the closest person to you. In this book, Bob Goff discusses how we can and should love others during hard times. Throughout life, we face both stressful situations and people that can cause a variety of overwhelming feelings. Goff shows us how he lives with a “no limit embrace” through personal life experiences and faith. This book taught me that there is no avoiding hard times ahead, but we can prepare for them. Goff describes how “if we want our faith to get stronger, then we need to navigate some deep places.” This book teaches us that when people mess up, we need to “catch them on the bounce,” this is a critical time to let that person know you are there for them.
“God has never looked in the mirror or mine and wished He saw someone else.”
6. Cali Bollier – Facility Marketing Specialist
“Dare to Lead” by Brene Brown
If you ever see a grown woman on an airplane that looks like she’s traveling for work, drinking soda water, and softly crying as she’s reading, that woman is probably reading Brene Brown. She’s also probably me.
Dr. Brené Brown has developed a way of teaching through personal anecdotes and mounds of research that somehow makes you feel like you have to keep reading but also want to stop reading all at the same time. Dare to Lead is her latest book (2017) that takes her previous studies of shame and empathy and relates them to the workplace. Being vulnerable is hard, but it is key to being a successful and impactful leader. This book is about owning your fears, choosing courage over comfort, and building a culture based on bravery and vulnerability. I can’t recommend Dare to Lead enough and hope to see more of us out there crying on airplanes!
“Daring leaders work to make sure people can be themselves and feel a sense of belonging.”
7. Haley Gilliland – Social Media Coordinator
“Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals” By Rachel Hollis
Rachel Hollis’s Girl Stop Apologizing brings an encouraging message for all women: discover yourself, see yourself as powerful and “sell that sizzle.” With her six essential behaviors for success, Rachel helps women put themselves at the forefront of their business and personal lives, all while being seeking authenticity. This book encouraged me to chase my dreams without fear of judgment and to let go of those progress halting excuses. Rachel gives you the tools to keep pushing forward and stay on the path to growth by building confidence in yourself. It all starts with learning to stop defining yourself by what society tells us is right.
“I believe we can change the world, but first, we’ve got to stop living in fear of being judged for who we are.”
Edited by Chrissy Petrone
Content Writer with Promises Behavioral Health