A Love Addiction Checklist: Any of This Sound Familiar? Behavioral AddictionsBy Promises Behavioral HealthFebruary 1, 2015Love uses the language of addiction — it’s a drug, it’s intoxicating. And there’s a reason for that. When we fall in love, our brains release a cocktail of pleasure chemicals and hormones. The result is the same sense of euphoria that cocaine delivers, studies show. Who can blame us for wanting more?